Helping Founders Who Are Great at Building, But Need Help Selling

Together we create the go-to-market strategy
and customer acquisition engine to
push through revenue plateaus

90 Day Sprints

To experiment and test tactics for revenue

Most freelancing or consulting engagements feel mushy. They drag on longer than initially discussed, or are slow off the mark. There isn't a definite start and end date, and there is no urgency for them to push and drive things forward.

That's why we work against a 90 day sprint designed around two milestones to avoid this and get to revenue faster:

Outfitting the Ship

Milestone 1

Our Process:

Our onboarding process works toward developing a 'Go-to-Market Blueprint'. This plan highlights all the possible tactics we see to drive revenue for your business, ranks them, and suggests which experiments to test during our first sprint.

Ideal Customer Definition

Who is this, why is it this individual rather than someone else, and where do they congregate online and offline?

Business Offering Overview

What's the secret formula of why your business is great, what's the emotional pain that leads someone to search for a solution, and what are your company stories to sell with?

Customer & Market Feedback

What is your industry jargon, what customer or prospect interviews have you done to invalidate market assumptions, and how do we align your company to the landscape of the market?

Competitive Landscape

Who are they, why are they considered competitors, and what differentiation vs overlap do you have with them?

Sharing Tribal Knowledge

What information can you share around call recordings, CRM data, documentation, strategy documents, existing tech setup, and anything else tied to how you source revenue

Timeline

On average, milestone 1 takes 2-3 weeks. But we move at your pace. Want to complete this in 4 days?--Great. It gives us 86 days to move to our second milestone where we provide a done-for-you service.

CommunicationComms

Call is scheduled to review and mutually agree upon the experiments outlined in the Go-to-market Blueprint.

Casting Off

Milestone 2

Process:

Once we have mutual buy-in around what hypotheses we're testing and how we'll measure success, we begin our done-for-you service.

Weekly Updates

Provide email updates every Monday outlining what we did last week, what we plan to do this upcoming week, and any bottlenecks or issues we need help with.

Monthly Calls

We schedule calls every 30 days from the start date of our second milestone.

Slack

And we use Slack for instant communication with all our clients (Microsoft Teams can walk the plank).

90 Day Review

During this call we review performance to decide whether starting new tactics, or scaling up our current hypotheses makes the most sense.

Renewal

If you want to renew with us, terrific, we'll start work immediately. If you want to cancel, we'll be sorry to see you go, but will provide you with all our documentation to set you up as best we can for your next voyage. Either way, this definitive end point is built in by design, because we want you to be content with whatever direction you set sail next.

Who We Work With

Click to learn more about each industry

SaaS

Agencies

Coaching Orgs

Pricing

Monthly Fee

Flat monthly fee - starting at $1,500

Aligned Incentives

Commission or bonus based structure

Commitment

90 day commitment per sprint

From the Founder

After 10+ years of B2B sales experience spanning startups to Fortune 50 companies, I now focus on helping early stage SaaS and professional service companies build a repeatable method to acquire customers.

I love to take complex concepts, break them down and deeply understand each component part, and then simplify the process. This translates perfectly to situations like:

Needing to branch out beyond word of mouth and referrals for the first time to move past the revenue plateau your business has been stuck in.

Needing to find a new, sustainable, and repeatable outbound channel to source customers from.

Feeling the pressure to source new business, but not understanding how to start, and feeling like you spend a day spinning your wheels and gaining nothing when you test tactics you see others succeed with.

Russell Morgan

Schedule a call to share your specific situation and needs