Helping business coaches connect with their ideal prospects

Bridging the gap between high-ticket coaching services and your first touchpoints with prospective clients

Who We Work With

We specialize in working with three types of coaching businesses

Coaching Organizations

Independent Coaches

Peer Group Facilitators

What We Do

We build the engine that coaching practices need to push through their revenue plateaus. That means working across three interconnected areas:

Offer Creation

Revenue ladder and offer development designed for cold outreach. We help you create the stairstepping offers that bridge the gap between a cold prospect and your high-ticket services

Outreach

Direct, personalized outreach via cold email, LinkedIn, and other channels. We focus on relationship-focused tactics that let you go back to the same prospects repeatedly, not spray-and-pray volume plays that burn through your market

Content

Social media, long-form content, digital events, and interview-based assets. Content that nurtures prospects who aren't ready to buy today but will be in 3 to 18 months

These three areas work together. Outreach without content fails to nurture prospects over time. Content without outreach means you're waiting for people to find you, and weak offers hamper both

90 Day Sprints

To experiment and test tactics for revenue

Most freelancing or consulting engagements feel mushy. They drag on longer than initially discussed, or are slow off the mark. There isn't a definite start and end date, and there is no urgency for them to push and drive things forward

That's why we work against a 90 day sprint designed around two milestones to avoid this and get to revenue faster:

Supplying the Ship

Milestone 1

Our Process:

Our onboarding process works toward developing a 'Go-to-Market Blueprint'. This plan highlights all the possible tactics we see to drive revenue for your business, ranks them, and suggests which experiments to test during our first sprint

Ideal Customer Definition

Who is this, why is it this individual rather than someone else, and where do they congregate online and offline?

Business Offering Overview

What's the secret formula of why your business is great, what's the emotional pain that leads someone to search for a solution, and what are your company stories to sell with?

Customer & Market Feedback

What is your industry jargon, what customer or prospect interviews have you done to invalidate market assumptions, and how do we align your company to the landscape of the market?

Competitive Landscape

Who are they, why are they considered competitors, and what differentiation vs overlap do you have with them?

Sharing Tribal Knowledge

What information can you share around call recordings, CRM data, documentation, strategy documents, existing tech setup, and anything else tied to how you source revenue

Timeline

On average, milestone one takes two weeks, but we move at your pace. Want to complete this in four days? Great. The timer on the 90-day sprint does not start until we complete the first milestone

CommunicationComms

Call is scheduled to review and mutually agree upon the experiments outlined in the Go-to-market Blueprint

Casting Off

Milestone 2

Process:

Once we have mutual buy-in around what hypotheses we're testing and how we'll measure success, we begin our done-for-you service

Weekly Updates

Provide email updates every Monday outlining what we did last week, what we plan to do this upcoming week, and any bottlenecks or issues we need help with

Monthly Calls

We schedule calls every 30 days from the start date of our second milestone

Async CommsAsync Communication

Outside of our monthly scheduled call and weekly email updates, we focus on sending Loom videos or notes with any immediate needs and can match your communication style

90 Day Review

During this call we review performance to decide whether starting new tactics, or scaling up our current hypotheses makes the most sense

Renewal

If you want to renew with us, terrific, we'll start work immediately. If you want to cancel, we'll be sorry to see you go, but will provide you with all our documentation to set you up as best we can for your next voyage. Either way, this definitive end point is built in by design, because we want you to be content with whatever direction you set sail next

Pricing

Monthly Fee

Flat monthly fee - starting at $1,500

Aligned Incentives

Commission or bonus based structure

Commitment

90 day commitment per sprint

From the Founder

After 10+ years of B2B sales experience spanning from startups to Fortune 50 companies, I now focus on helping business coaches build a repeatable method to acquire their clients outside of word of mouth referral.

I love to take complex concepts, break them down and deeply understand each component part, and then simplify the process. This translates perfectly to situations like:

Needing to branch out beyond word of mouth and referrals for the first time to move past the revenue plateau your business has been stuck in
Needing to find a new, sustainable, and repeatable outbound channel to source customers from
Feeling the pressure to source new business, but not understanding how to start, and feeling like you spend a day spinning your wheels and gaining nothing when you test tactics you see others succeed with

These problems are business problems that have been solved before but need to be approached with an iterative testing-based approach that meets the unique needs of your ideal customer profile. The nature of the 90-day sprints that I conduct with my clients matches this need and figures out the unique way to bridge the gap between your premium high-value services and the initial trust-building touchpoints that you need to have with a prospective client before they trust you enough to sign up for any form of an engagement.

Russell Morgan

Worth a conversation?